Identifying

What are our pain-points? How severe is the issue? Should we prioritize it?

I have experience gathering customer feedback using Verint (formerly Opinion Lab), facilitating retrospectives using Confluence, monitoring customer's website sessions using Lucky Orange, studying analytic reports using Google Analytics and Adobe Analytics.

Tools Used

 

  • Identifying – Verint

  • Identifying – Confluence

  • Identifying – Lucky Orange

  • Identifying – Google Analytics

  • Identifying – Adobe Analytics

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Describing

How can we describe the issue?

I have experience writing user stories and requirements gathering in Jira, Confluence, and Microsoft Office products.

Tools Used

 

  • Describing – Jira

  • Describing – Microsoft Office

  • Describing – Confluence

  • Describing – Azure DevOps

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Researching

What is the ideal solution? What is the minimum viable solution? What are the industry standards?

I have experience working on accessibility compliance for web, and researching UX best practices through Baymard and Nielsen Norman content, and writing test cases in Jira.

Tools Used

 

  • Researching – Baymard Institute

  • Researching – Jira

  • Researching – Nielsen Norman Group

  • Researching – W3C

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Visualizing

What assets are needed to execute the solution? What will the design look like?

I have experience designing user interfaces with wireframes, mockups, and user experience flow charts while adhering to branding standards and design guidelines. I am highly skilled user of Axure, Photoshop, Indesign and Illustrator

Tools Used

 

  • Visualizing – Illustrator

  • Visualizing – Axure

  • Visualizing – Photoshop

  • Visualizing – InDesign

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Testing

How will users respond to this solution? Will a design be successful? Which design will be more successful?

I have experience writing scripts and conducting in-person user tests, as well as A/B tests with Adobe Target and Optimizely.

Tools Used

 
 
Adobe Target logo
 
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Executing

How will the solution be executed?

I have experience managing projects with agile, conducting backlog reviews, sprint planning, daily standups, and retrospectives. I am familiar with several technology stacks, as well as knowing the basics of HTML5, CSS, SEO, local marketing, email campaigning, and social media. Wordpress, Miva, Websphere Commerce, Drupal, Squarespace, Concrete 5, Facebook, Twitter, Mailchimp.

Tools Used

 

  • Describing – Jira

  • Describing – Microsoft Office

  • Describing – Confluence

  • Describing – Azure DevOps

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How can my digital marketing experience help your business or organization grow? Get in touch with me to find out! Looking forward to working with you.

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