My mission is to help people and organizations find design solutions that work.
[tg_accordion title=”Creating” icon=”pencil-alt” close=”0″]Adding to their “owned-media” via research, writing, and testing, measuring, reporting and finally (but not least) designing.[/tg_accordion]
Academic Training. A graphic designer should be familiar with fundamentals of design: color theory, typography, brand management, visual literacy, and creative problem solving. The University of Minnesota has a state-of-the-art program that encompasses all facets of graphic design. Also, any designer employed by Northern Tool enjoys the opportunity to be mentored by expert designers.
Business Experience. A graphic designer should also be comfortable within a business environment: collaboration, task management, work-life balance, thinking strategically, and able to deliver quality work quickly.
You’ll find with my cumulative experience, I’ve thrived in both areas.
31 non-ecommerce websites built
28 non-ecommerce mobile-friendly websites built
11 e-commerce websites designed
Logos designed and 49 brands managed.
Google Analytics accounts installed, managed and/or reported on.
Print projects: brochures, business cards, mailers, etc.
Email newsletter accounts managed
Websites optimized for search engines
Social media accounts designed. 2 managed by me.
Foundations, Institutions & Government
Foodservice & Beverage
Health, Medical Devices & Beauty
Home Goods & Manufacturing
Sporting, Recreation & Outdoors
Machinery & Mechanics
Construction & Landscaping
Fine Arts & Creative
Developers & IT
Execs / Business Owners
Even though my principle skill is in design, the process I use to come up with design solutions can fit with just about anything—from technical search engine optimization to designing a logo. Depending on project size, sometimes the process can take weeks, but others, a mere 15 minutes. Each time a task is carried out, the process and expertise in that specific “thing” is perfected and refined.
– Gather readily available, pertinent information.
– Obtain measure of success.
– Research similar projects for visual inspiration.
– Synthesize research. What works and what doesn’t?
– Map out plan of action / delegate tasks.
– Develop mockup / layout / wireframe.
– Present findings / obtain feedback.
– Refine design / repeat feedback loop until satisfied.
– Apply a rigorous quality assurance process.
– Launch campaign.
– Reflect and refine process.
– Gather data on results and conduct usability tests.