(Last Updated: January 19, 2016)
Guess what, people. You probably won’t need to buy a book about online marketing for your business. Even if you buy the MOST recent book about online marketing published on January 8th, 2015 (That’s the day before this post was first published) it’s already out of date. The internet is such a broad and deep treasure trove of information; you should not have to pay cash to learn something about online marketing. You will have to spend time at it, however, whether you buy a book or read articles online.
To get you started, these are all websites or articles that I have recommended to my clients at one time or another.
The first website that I recommend is dreadfully obvious:
What to read? Where to start? What does all this jargon mean? Argh!!! First, start with subscribing to “Who’s Blogging What”. Roughly once a week, this guy sends a curated email digest of all the latest and most important news. He helpfully categorizes the articles by Social Media, Search Marketing, User Experience (UX), Email, Analytics, and “On the Radar”. You’re not going to understand everything right away, but the important thing is to pick a category that interests you and start reading.